"There's no one else in the world I would trust with our brand, but you."
– Client Testimony, Manager of Marketing and Communications
Hi, my name is Barbara Wertheim.
I'm an Art Director. And I want to make you look good!*
I make beautiful branded communications that communicate effectively—AND showcase you and your business in its best light.
That's always been the focus of my work, over the course of 25+ years. And, I've created shining examples for Fortune 500 companies, large non-profit organizations, to sole-proprietors and startups, alike.
Working as a Designer, Art Director and Creative Director, I've overseen integrated advertising campaigns; produced marketing communications for print, digital and social media, and led rebranding and design efforts for large-scale, corporate identity systems. And through it all, I've maintained a singular purpose: To provide clients with the most excellent, strategic and emotionally-resonant creative that I possibly can.
I've collaborated with a wide range of delightful clients working for not-for-profit organizations (The Seeing Eye, The Legal Aid Society), banking and financial corporations (Citibank and MasterCard), healthcare-related clients (Westchester Medical Center Health Network, Western Connecticut Health Network), entertainment (SONY, Columbia House) and retailers (Whole Foods, ARA Shoes).
With every assignment, I strive to go above and beyond your expectations. I’m never content with "Good enough"... I strive for "As good as it can be."
So, if you like what you see here, please get in touch. I'd love to speak with you about the ways I can make you look good, too!
* Of course, you already look good... not just good, but great! I would love the opportunity to help your clientele see your brand/service in the same light. Please drop me a note and I'll let you know how.