Client
WMCHealth (Network)

Project
MidHudson Regional Hospital
2016 NYC TCS Marathon Sponsorship and WMCHealth
2017 NYC TCS Marathon
sponsorship

Integrated fundraising campaign promoting 12 WMCHealth employees competing in the TCS NYC Marathon. Created 200+ print and digital assets. Suites of promotions were created in three categories: individual runners, sponsoring hospital teams, and all 12 runners, as "Team WMCHealth"

Role
Concept development, art direction, illustration, design, layout. Led team producing assets, oversaw & executed photo retouching.



 

Client
WMCHealth | MidHudson Regional Hospital and Westchester Medical Center

Project
VITAL Campaign

The VITAL campaign is an on-going effort to recognize and celebrate the network’s workforce. The acronym VITAL reinforces the organization's core values and mission. The recurring theme is present in the network's social media, internal communications, permanent signage, newsletters, etc., and utilized in employee recognition awards..

Contribution
Brand concept, illustration, art direction, design, production

Client
WMCHealth Network,
St. Anthony Community Hospital, Good Samaritan Hospital and Bon Secours Community Hospital

Project
Antibiotic Stewardship Program

Public health and education campaign to encourage responsible use of antibiotics. A differentiated suite of print and web assets allows for deployment during flu season and year-round.

Role
Concept, art direction, design, production, organization and layouts   
 

Shown
Print and Digital Assets (websites, social media) created for the 10 hospitals comprising the Network

Client
WMCHealth | MidHudson Regional Hospital, St. Anthony Community Hospital, Good Samaritan Hospital, Bon Secours Community Hospital

Project
Tobacco-Free Campaign

Signage and digital assets installed throughout hospital campuses discourage all types of tobacco use and smoking behaviors. Initially deployed at MidHudson Regional Hospital, this program soon expanded across the Network.

Role
Comparative research, identity design, concept development, logo design, copy, art direction, design, production.

Shown
Client's preferred concept, as developed for multiple applications. Also shown: Initial concepts, as presented.

Client
WMCHealth | Westchester Medical Center

Project
“Keep Our Hospital Clean and Safe” Public Health / Hygiene Awareness Campaign

Network-wide initiative, encouraging personal responsibility for environmental hygiene and safety at all hospital campuses. Posters, flyers and stickers reinforce good habits via non-literary icons and bi-lingual text. The suite includes a primary message poster that condenses 8 key points, while the secondary messaging elaborates on one of the 8 key point.

Role
Research, concept development, creative direction, design, illustration, layout, execution, proposed and executed bi-lingual format

Comments
“Thank you for getting this to us so quickly. I love how it’s all coming together.”

Client
WMCHealth | MidHudson Regional Hospital

Project
Patient Care Wing | New Construction Campaign

Suite of signage, banners, posters and collateral informing patients, staff and visitors about MidHudson Regional Hospital's $8M renovation. The images and  messaging emphasize the hospital's planned acquisition of new, emerging technologies and improvements to patients' experiences; helping to offset any inconveniences caused by the construction.

Role
Concept development, art direction, design, execution

Comments
“Wow! Thanks for making me think.”