Client
MidHudson Regional Hospital

Project
Service Line Brochures

Brochures and rack cards introduce and explain the hospital's service offerings, and facilitate patients' access to specialized healthcare.

Role
Collaborated on initial design comps, photo resourcing, layout and copyfitting

Client
Morven Park
Governor's historic mansion in Leesburgh, Va

Project
This primary marketing collateral piece consists of flyers, graduating in size, inserted in a pocket folder, each featuring one of the four primary divisions.

Role
Art direction and design development, through production. Soon after completing this project, I was hired to design a new logo, to unify the separate facets under one identity.

Client
MidHudson Regional Hospital

Project
Event and educational Flyers

Lectures, educational seminars, support groups and professional meetings are integral to MidHudson Regional Hospital's community outreach and health-education programs. Each event's flyer has a unique identity, yet they remain recognizable as belonging to a branded "family."

Client
WMCHealth


Project
Branded templates and family of collateral

Developed across formats and service lines, these templates were recently deployed at three hospitals, with plans to extend across 10-hospital Network. The system demonstrates brand management and consistency, while respecting the subdivisions and individual hospitals. The interchangeable components are designed
for easy and cost-effective updates

Role
Design development, design of the modular system and template variations, production and implementation